Journal
Two kinds of writing. Longer cornerstones on the kit and the work. Shorter notes from the early hours.
Cornerstones
Longer pieces. Read once, return to.
A garment is its seams. The neck, the hem, the cuff, the shoulder. Where a piece comes apart is where it was never properly built.
Boxy. Oversized. Drops below the hip. One cut, both garments, no slim version.
One tee. 305 grams per square metre. The kind of t-shirt that holds its shape after fifty washes and falls properly under a coat.
One hoodie. 430 grams per square metre. Boxy, oversized, no logo on the front. The hero piece.
Five months a year, the studio releases. Seven months a year, it does not. Summer is for other brands.
We know who this is for. It's not everyone. Most clothing brands pretend it is. We won't.
We are not a brand. We are a studio. There is a difference.
There is a gap between expensive logo clothes and cheap clothes that fall apart. We walked into it.
We don't make clothes until you order them. Two weeks of waiting is the trade. Here's why we made it.
People ask, and the honest answer is unsexy. It's a measurement. Here's what GSM means, why it matters, and where 305 and 430 sit on the scale.
When a drop closes, the design retires permanently. Not held back, not coming again next year. Gone. Here is why that has to be true for the model to mean anything.
Notes
Short observations from the studio.