Journal
Two kinds of writing. Longer cornerstones on the kit and the work. Shorter notes from the early hours.
Cornerstones
Longer pieces. Read once, return to.
There is a gap between expensive logo clothes and cheap clothes that fall apart. We walked into it.
We don't make clothes until you order them. Two weeks of waiting is the trade. Here's why we made it.
People ask, and the honest answer is unsexy. It's a measurement. Here's what GSM means, why it matters, and where 305 and 430 sit on the scale.
When a drop closes, the design retires permanently. Not held back, not coming again next year. Gone. Here is why that has to be true for the model to mean anything.
Notes
Short observations from the studio.