What you're paying for

When you buy a garment, you are paying for the cloth, the cut, the work, and very often a great many other things. We took the other things out.

The other things are: marketing budgets, warehouse rent, paid influencers, sample sales, agency fees, the markdown season required to clear stock that didn't sell, the carbon cost of shipping pieces internationally to people who returned them. Most premium brands charge two to three times the cost of the garment to cover those things.

We do not have those costs. The studio is small. There is no warehouse. There is no agency. There is no markdown season because there is nothing to mark down. So the price reflects the cloth and the work, not the brand's overhead.

Fifty-five for the hoodie. Twenty-eight for the tee. Same price every year, no sale, ever.