No logos, ever

We have no logos on the front. No logos on the back. Just the cloth, cut properly, in a colour you can wear for years.

Big logos exist because the brands that sell them want their customers to do the advertising. The customer pays to wear the brand's name across their chest, and the brand pays nothing for the impression every other person on the bus gets to see.

We don't want that arrangement. The customer should not be the billboard. There is a small woven mark on the inside of the neck. There is a paper tag in the bag. That is enough.

If a stranger ever recognises one of our pieces from across a room, they will recognise it by the colour, the cut, and the weight. Not by a word stamped on the chest. The garment should be the point. Nothing else.