The week before the first

The week before the first drop is the quietest the studio gets. The work is done. The garments are ready. The only thing left is the wait.

Two weeks ago we were finalising production. Last week we were testing the order flow, the email, the shipping, the parcel. This week, the studio is largely sat at the table with a cup of tea, refreshing nothing, waiting for the four most important hours of the brand's existence so far.

Drop 001 opens this Friday at six in the evening. One design. One colour. Thirty days. Then it retires permanently.

We have spent five months telling you what this brand is. The garment in the parcel will tell you the rest.