The first thing you put on
A t-shirt is the first thing you put on in the morning and the last thing you take off at night. We took it seriously.
A t-shirt is the first thing you put on in the morning and the last thing you take off at night. It deserves to be a serious garment.
Most of your wardrobe is t-shirts. Most of your t-shirts are forgettable. You buy them in three-packs, you wear them under things, you replace them when they go thin and grey. The industry has trained you to think of the t-shirt as a disposable layer.
We thought about that for a long time. Then we made one tee, properly, twice the weight of what you are probably wearing, and we will keep making it until the studio closes.
Three-oh-five grams. Boxy oversized. Same five colours as the hoodie. Twenty-eight pounds. Made when you order.
— the studio
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