The four o'clock hour
There is a specific hour, in late autumn, when the cafés go quiet. We made these clothes for that hour.
The four o'clock hour, in late autumn, is the hour the cafés go quiet.
The lunch crowd has gone. The after-work crowd hasn't started. There is a window, between three and five, when the back booth is yours, the second espresso is on the table, and the rain on the window is the only thing happening in the room.
We made these clothes for that hour. Not the morning rush. Not the night out. The in-between hour when nothing is being asked of you, the page you're reading is finally getting its attention, and the heavy hoodie you wore in from the cold is doing the only job clothes really need to do.
The four o'clock hour does not exist in spring or summer. It is a winter phenomenon. The clocks change in late October and suddenly four feels like seven. By December, four is dark and the café lamps are on.
That hour deserves clothes built specifically for it. So we built them.
— the studio
more notes