The tee

We make one tee. The same boxy cut as the hoodie. Three hundred and five grams per square metre, which is roughly twice the weight of the t-shirt you are probably wearing right now.

A t-shirt is a serious piece of clothing. The industry has spent thirty years convincing customers it isn't — that it is an undershirt, a printed billboard for a brand, a thing you replace every six months because it has gone shapeless and grey. We disagree. So we made the tee we wanted.

The cloth

Three-oh-five gsm, combed cotton, ringspun, brushed lightly on the inside. A standard high-street tee is between one hundred and forty and one hundred and eighty. A so-called premium tee tops out around two hundred and twenty. Three-oh-five is the territory of paid-attention-to clothing.

What heavier cotton gives you: a tee that holds its shape across the shoulder line, that does not become transparent in the chest after a few washes, that sits on the body with structure instead of clinging to it. The inside brushing makes it soft against skin without going rough after a year.

The cut

Identical philosophy to the hoodie. Boxy through the body. Wide-set shoulders. Hem drops just below the hip. Sleeves cut wide enough to wear over a long-sleeve in autumn, narrow enough to wear alone in a warm room. The neckline is a clean ribbed crew, sewn in a single piece, no taping that pokes through after a wash.

There is no slim version. There is no fitted version. The cut is the cut.

What it does

The tee works alone in May. It works under a hoodie in October. It works under a coat in February. It is engineered to be the most-worn piece in your wardrobe over the course of a year, and to still be in service the year after, and the year after that.

Most of your wardrobe should be t-shirts you actually like. We are trying to deserve to be one of them.

What it doesn't have

No logo on the front. No logo on the back. The same small woven mark inside the neck. No tonal print, no chest patch, no sleeve flag. We sell the cloth and the cut. We do not sell the chest space.

What it costs

Twenty-eight pounds. We could charge forty. We don't, for the same reasons we don't charge more for the hoodie — small studio, no warehouse, no markdown season to subsidise. Twenty-eight pounds is the cloth, the work, and the studio's attention.

When it arrives

About two weeks after you order. Made when the order comes in. Then to your door.

A serious t-shirt is the most under-rated garment in clothing. We are trying to write that into the brand permanently.